The public relations activity that involves enhancement of communication between investor-owned companies and their shareholders, the financial community (for example, banks, annuity groups, and investment firms), and the public is known as:

financial public relations

Explanation:

Financial public relations -

It helps to build the financial reputation of the company .

The focus is to transmit the truthful and transparent culture of the organisation , it achieves the high degree of the credibility with the society .

hence , from the question ,

The correct term for the given statement is financial public relations .

answer: d. characteristics of guests

explanation: it is directly related to the spending characteristics of attendees who fall into each of these categories:

answer; specific performance;