Aradio advertisement features a female buyer who is very enthusiastic about the pricing policies of the kia automobile dealers. in the testimonial-type advertisement, the car buyer laments about the difficulty she experienced with other car dealers in haggling over a final price for a car. in comparison, the buyer touts the ease with which she arrived at a final price for her new kia soul automobile—she simply entered the showroom, asked for the price of the car she preferred, and the salesperson quoted her the "no haggle" selling price. no matter which kia dealer she visited, the buyer (or any other buyer, for that matter) would be quoted the same price for the same automobile. the advertisement represents kia's policy.