Clorox managers spent a number of years evaluating the need for green products before developing green works. one of the evaluation methods they used was asking people in focus groups what they wanted in such products. taking a product idea to consumers to test their reactions is
a. idea generation.
b. commercialization.
c. form application.
d. product screening.
e. concept testing.

Which of the following statements is correct? stockholders should generally be happier than bondholders to have managers invest in risky projects with high potential returns as opposed to safe projects with lower expected returns. potential conflicts between stockholders and bondholders are increased if a firm's bonds are convertible into its common stock. takeovers are most likely to be attempted if the target firm’s stock price is above its intrinsic value. one advantage of operating a business as a corporation is that stockholders can deduct their pro rata share of the taxes the firm pays, thereby eliminating the double taxation investors would face in a partnership.