Ad man rosser reeves believed that firms should develop a usp for each brand and stick to it. what does usp stand for?
a. unique selling product
b. unique services practice
c. unique sales pitch
d. unique selling proposition
e. universal strategic practice

Rosie and her brother michael decided recently to purchase an rv together. they both want to use the rv to take their families camping. the price of the rv was $10,000. since michael expects to use the rv 60% of the time and rosie 40% of the time, michael contributed $6,000 and rosie contributed $4,000. their ownership percentage equals their contribution percentage. which type of property titling should they use to reflect their ownership interest?