Which of the following represents an aggressive approach to demand management in the service sector when demand and capacity are not particularly well matched?
a. lower resort hotel room prices on wednesdays
b. appointments reservations
c. first-come, first-served rule
d. none of these

a. lower resort hotel room prices on Wednesdays .

Explanation:

Now the hotel rooms capacity and demand do not match, even then the hotel prices lower rates to attract more customers and then there will be first come first take the hotel. Which shall create the problem of unavailability of hotel rooms mostly.

This is basically aggressive management, as all the rooms will generally stand accommodated, there will be low management required for allotment as people booking first will get rooms, and the staff needs to manage room service only.

answer; i believe the correct answer is (4.0);

b is the correct answer