Business, 09.11.2019 07:31 savannah19dw

Jennifer is marketing manager for a major consumer goods firm. she is interested in determining if market opportunity exists for the sales of a new brand of organic, gluten free line of ready-made dinners. jennifer knows that the market for ready-made dinners is very large and heterogeneous and wants to more precisely pinpoint those customers within this market that are most likely to respond favorably to the new brand. apparently, jennifer is interested in:
- how to best segment the ready-made dinner market
- determining the best position for her brand
- determining the range of subcultural groups that exists in the ready-made meal market
- how to best promote her new brand
- all of the above

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