7up is a lemon-lime carbonated soft drink that has been very successful in the united states. dr pepper/seven up, inc., the maker of 7up, uses a family branding strategy to market 7up worldwide. in china, sales have suffered since the brand name means "death through drinking." which criterion for picking a good band name did dr pepper/seven up, inc. violate when it chose to use a family branding strategy to market 7up in china?

They did everything wrong. Imagine how many people would like to buy "poop soup" in the US, and it's true, poop soup exists and is a type of vegan soup.

The criteria that Dr Pepper / 7UP forgot to consider is that your brand doesn't have negative connotations in local languages.

Probably no one at Dr Pepper / 7UP knows how to speak Chinese, but they could have hired someone to tell them if their brand name had favorable or unfavorable phonetic associations in Chinese.

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