Delux technology has a reputation of reliability and a winning customer service, qualities that to build this highly respected name brand over the last 15 years. speaking at a recent business conference, steve, the ceo of delux, told his audience, "we have built our reputation by changing little over the last several years, but consistently customers with great, caring service and a reliable product." which type of strategy does delux technology use? - defensive strategy
- stability strategy
- merger approach
- retrenchment strategy
- growth strategy

Stability strategy.

Explanation:

A stability strategy is a grand strategy that involves little or no significant change.

in 2001, dell computer became the world’s largest personal computer vendor, continuing to

gain market share and post profits in an industry struggling with slumping sales and billions of

dollars in losses. dell sells 90% of its pcs directly to the final customer, largely bypassing the

reseller channel that accounts for most of the world’s pc sales. this direct customer relationship

is the key to dell’s business model, and provides distinct advantages over the indirect sales

model. dell’s direct relationship with the customer allows it to tailor its offerings to customer

needs, offer add-on products and services, and use the internet to offer a variety of customer

services. in addition, dell’s pcs are built to customers’ specifications upon receipt of an order,

giving dell additional advantages over indirect pc vendors who must try to forecast demand and

ship products based on those forecasts. dell’s direct sales and build-to-order model has achieved

superior performance in the pc industry in terms of inventory turnover, reduced overhead, cash

conversion, and return on investment (kraemer, et al., 2000).

explanation:

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