Gather secondary data by reading what others have experienced and observed. you should begin nearly every research project by researching secondary sources to gather information that has already been written about your topic.

1.you are in a library gathering information from secondary sources, and you want to find a current print resource that can supplement information from a book. what source should you use?

observations

indexes

periodicals

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.