Business, 30.10.2019 20:31 taegibbby03

Root builders builds 1,500-square-foot starter tract homes in the fast-growing suburbs of boston. land and labor are cheap, and competition among developers is fierce. the homes are "cookie-cutter," with any upgrades added by the buyer after the sale. root builders' cost per developed sublot are as follows: land $53,000construction $125,000landscaping $6,000variable marketing cost $1,000root builders want to earn a profit of 16% of the variable cost of each home sales. similar homes offered by competing building sells for $201,000. which approach to pricing should root builders emphasize? why?

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