The tendency of poorly performing stocks and well-performing stocks in one period to continue their performance into the next period is called the . fad effectb. martingale effectc. momentum effectd. reversal effect

C. momentum effect

Explanation:

it is the tendency of both poorly and we'll performing stock to continue the same trend. It is due to the momentum investors who have the tendency to chase performers. Thus if a stock is performing well, these investors invest more in such stocks and increase the price of the stock further thus keeping the same trend. And if a stock is doing bad, these investors sell this stock decreasing the price of the stock further. Thus they remain as poor performers next period as well

answera public company has access to more capital;