Product mix is typically associated with which risk category?

The answer is: Strategic risk

Explanation:

Strategic risks are risks created by an organization's business strategy and strategic objectives.

Strategic risks refers to the risks associated with bad business decisions or the lack of good business decisions.

For example innovation risks; sometimes a manufacturer adds new technologies and innovations to a certain product and customers just don't like them at least at that moment. Microsoft launched its first tablet PC in 2000 and it was a complete failure.

rational decision making is a multi-step process for making choices between alternatives. the process of rational decision making favors logic, objectivity, and analysis over subjectivity and insight. the word “rational” in this context does not mean sane or clear-headed as it does in the colloquial sense.

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