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Business, 25.10.2019 02:43 ArielM20

Amanufacturer of a brand of high-end hiking boots and specialized athletic shoes has hired your agency to run a print campaign. you tell the client that a full-page, black-and-white ad in hiking and biking magazine will cost them $1,650 to run once. you also remind the client that the circulation of the magazine is 42,000. to give the client the cost per thousand for this media buy, which formula would you use?

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