In times past, developing and implementing the "right" marketing strategy was all about in today's economy, however, that emphasis has shifted to developing strategies that attract and retain customers over the long term. a. aggressive selling in order to maximize sales volumeb. creating a large number of transactions in order to maximize the firm's market sharec. conducting extensive research to discover customer needsd. making the highest quality producte. making products of moderate quality that could be sold at the lowest possible price