Mucho tacos restaurants, inc., is a chain of restaurants featuring authentic mexican cuisine in seven states. the company is looking into opening restaurants in additional markets and also wants to expand and to improve its menu. which of the following is an example of secondary data the owners of mucho tacos might find useful?
(a) information published by the us bureau of the census that identifies which regions of the united states are experiencing the most rapid growth in mexican-american population.
(b) telephone survey by the marketing department of mucho tacos asking for opinions about the quality of the food at the restaurants.
(c) focus group of teenagers who like mexican food who are asked about their reactions to new food dishes the restaurant may offer.
(d) e-mail responses the chain receives to a series of customer satisfaction questions posted in its website

Match the various steps in the creative process undertaken by the ad agency for developing the campaign for wpu, to the steps in young's model of the creative process.creative process in developing wpu's campaignyoung's modelafter intensive analysis of the data and several rounds of brainstorming, the agency executives decided to take a break from this project (the wpu campaign), and instead work on a different client's project before tackling the wpu project again.using a combination of animatics and storyboards, the ad agency conducted research with a representative sample of sixty target consumers to pretest the campaign theme and the creative execution.during a brainstorming session in the creative department, a copywriter's suggestion for a slogan for wpu was recognized as an excellent central idea that could drive the campaign for wpu.the account planning, account management and creative departments at the ad agency had a series of meetings and brainstorming sessions to discuss the creative brief and the results of all the primary and secondary research done with the target consumers.the account planning and the account management groups at the ad agency conducted primary research with a representative sample of the target segment and also studied secondary research data to gain insights required for the campaign development process.

You are president of a large corporation. at a typical monthly meeting, each of your vice presidents gives standard area reports. in the past, these reports have been good, and the vps seem satisfied about their work. based on situational approach to leadership, which leadership style should you exhibit at the next meeting?

Which of the following is an example of a production quota? a. the government sets an upper limit on the quantity that each dairy farmer can produce. b. the government sets a price floor in the market for dairy products. c. the government sets a lower limit on the quantity that each dairy farmer can produce. d. the government guarantees to buy a specified quantity of dairy products from farmers.