Lucy farms gourmet bread base is the brand name for a mix designed for use in bread machines. the mixes are sold in 2-pound canisters for $14.99 plus postage. the products are only available through the mail. people learn about the product through word-of-mouth and through bread machine demonstrations the company's founder gives to groups in the area of wisconsin where she lives. this is a description of the company's:
a. action plan
b. market segmentation strategy
c. mission statement
d. marketing mix
e. target market