Evans and hills, a beverages manufacturing company, has developed a new line of specialty teas and is seeking regular input from the test marketing process. to facilitate this process, the firm uses buyerscan, a software that generates store-by-store, week-by-week reports on the actual sales of tested products and the impact of in-store and in-home marketing efforts. which of the following approaches does this scenario illustrate?
a. controlled test marketsb. inventory trackingc. direct commercializationd. simulated test marketse. standard test markets