The coca-cola company hardly needs an introduction. a line taken from the cover of a recent annual report says it all: if you measured time in servings of coca-cola, "a billion coca- cola’s ago was yesterday morning." on average, every u. s. citizen drinks 363 8-ounce servings of coca-cola products each year. coca-cola’s primary line of business is the making and selling of syrup to bottlers. these bottlers then sell the finished bottles and cans of coca-cola to the consumer. in the annual report of coca-cola, the information shown below was provided. the coca-cola company management discussion our gross margin declined to 61 percent this year from 62 percent in the prior year, primarily due to costs for materials such as sweeteners and packaging. the increases [in selling expenses] in the last two years were primarily due to higher marketing expenditures in support of our company’s volume growth. we measure our sales volume in two ways: (1) gallon shipments of concentrates and syrups and (2) unit cases of finished product (bottles and cans of coke sold by bottlers). which of the two measures cited for measuring volume represents the activity index as defined in this chapter? why might coca-cola use two different measures?

What is a sort of auction for stocks in which traders verbally submit their offers?

Andy owns islander surfboard inc. in the past, andy has always given his employees bonuses during the holidays if they reached certain sales goals. this year, even though the company is thriving, he decided to cut bonuses from employees and award them to himself instead. what ethical theory of leadership is andy following?

Aeuropean aircraft producer has spent 15 years in developing a new aircraft that would potential threaten long-lasting boeing's dominance (monopoly) in the same class of aircrafts. the new european aircraft gets high marks on all performance measures except noise. because of the noise, the european producers management is concerned that the us government may impose restrictions which would forbid their aircraft to land in some of the american airports. without restrictions the estimated (present discounted) profit would be 125 million usd. with the restrictions the profit would only be 25 million usd. the chances of both outcomes are estimated to be 50-50. management must decide now whether to the cost of redesign program problem and a 60% chance it will fail. should the european aircraft producer start the noise redesign program if they do not have any redesign parts of the aircraft to solve the noise problem. is 25 million usd. there is a 40% chance that redesign will solve the noise additional information than mentioned above? draw the decision tree, indicate probabilities and outcomes of the events * imagine that the company could find out in advance the outcome of the u.s. government's e find the expected value of perfect information about the u.s. government's decision. decision. draw a new decision tree, indicate probabilities and outcomes of the events.