1what are the pros and cons of a global versus a multidomestic approach to marketing golf clubs for callaway? which approach do you feel would have more merit and why? 2 what are some of the significant environmental factors that could have a major impact on the marketing of golf clubs internationally? describe each factor and what the nature of the impact would be. 3 what marketing mix recommendations would you have for callaway as it attempts to increase international market share, especially in asian markets?

Which value describes the desire to be one’s own boss? a. autonomy b. status c. security d. entrepreneurship

You are thinking of making your mansion more energy efficient by replacing some of the light bulbs with compact fluorescent bulbs, and insulating part or all of your exterior walls. each compact fluorescent light bulb costs $4 and saves you an average of $2 per year in energy costs, and each square foot of wall insulation costs $1 and saves you an average of $0.20 per year in energy costs.† your mansion has 150 light fittings and 3000 sq ft of uninsulated exterior wall. to impress your friends, you would like to spend as much as possible, but save no more than $750 per year in energy costs (you are proud of your large utility bills). how many compact fluorescent light bulbs and how many square feet of insulation should you purchase? how much will you save in energy costs per year? (if an answer does not exist, enter dne.)

When used-car dealers signal the quality of a used car with a warranty, a. buyers believe the signal because the cost of a false signal is high b. it is not rational to believe the signal because some used-car dealers are crooked c. the demand for lemons is eliminated d. the price of a lemon rises above the price of a good used car because warranty costs on lemons are greater than warranty costs on good used cars