Business, 12.10.2019 05:30 Dreynolds1667

You are leading a brainstorming session of your marketing team with the objective of developing an effective marketing strategy for a target market of business customers your firm is planning to pursue. you and your team are very skilled at developing strategies for the consumer market, but all the research you have done so far suggests the business customer is very different. you must account for the differences in your marketing strategy. which of the following statements is true about business customers and their primary concerns with respect to marketing-related considerations?
a. product quality is not a significant concern for business customers if the price is a bargain.
b. business customers are not as concerned about service as consumers are.
c. price is very important to business customers.
d. business customers are not concerned about developing relationships with their suppliers.
e. business customers are willing to accept a product that comes close to but does not fully meet their specifications as long as the price is right.

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