Business, 11.10.2019 03:20 AdrienneFaye

Macy's department stores carry a wide range of product lines, including clothing, jewelry, kitchenware, and home furnishings. macy's typically charges a relatively high markup, but also holds frequent sales, in particular offering discounts to customers who use a macy's credit card. these are examples of macy's adjusting the element of the 4 cs of the marketing mix.
a. customer value
b. cost
c. convenience
d. channel

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