Under the trademark dilution revision act, a plaintiff must prove that
1. the plaintiff owns a mark that is distinctive;
2. the defendant has begun using a mark that is the famous mark;
3. the similarity between the defendant’s mark and the famous mark gives rise to an between the marks; and
4. this is likely to the distinctiveness of the famous mark or result in harm to its reputation.

answered

Explanation:

A plaintiff must prove under Trademark Dilution Revision Act, All the following points to bring a case against a person in court of law.

1. the plaintiff owns a mark that is distinctive;

2. the defendant has begun using a mark that is the famous mark;

3. the similarity between the defendant’s mark and the famous mark gives rise to an between the marks; and

4. this is likely to the distinctiveness of the famous mark or result in harm to its reputation.

hence four points are needed to prove to accuse Under the Trademark Dilution Revision Act.

d, conspicuous consumption is when you try to increase your wealth or social status (and in the case he's trying to create the perception of wealth considering he can't really afford it)