You have an idea for a company that sources fruits from local farms and makes fresh juices on a daily basis. you want to start a subscription-based service in which households within a 100-mile radius subscribe to your plan and receive two gallons of freshly squeezed juice (for example, cherry juice, apple juice, lemonade) twice a week. as you think about starting your business, you ask yourself: am i being responsive to the customer? is it innovative? can i offer a quality product? after asking these questions, review and identify which question you forgot to ask that would give you a sustainable advantage.