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Business, 07.10.2019 20:30 nuhaminbruk

It is important to question the reliability of forecasts because
- uncertainty is black and white, and therefore the gray areas are unimportant.
- if predictions are too low, a company like motel 6 might build too many units and thus have a surplus of capacity.
- the growth new industries, such as that of telecommunications, cannot be predicted.
- underestimating uncertainty can lead to good competitive strategies.

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It is important to question the reliability of forecasts because
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