Consumer behavior refers to group of answer choices
a. the aspects of a consumer's decision making processes that cannot be measured.
b. the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions
c. the five stages a buyer passes through in making choices about which product and service to investigate, purchase, and consume. d. the mental and social processes related to purchasing that are innate in a person from birth.
e. those purchasing behaviors that result from repeated experience and reasoning.

B.

Explanation:

Consumer behavior refers to all the processes related to what, why, how, when, from whom consumers purchase and pay for a product and how they consume and dispose of it in order to meet their needs.

Is the dynamic interaction of cognition, behavior and environmental events by which human beings conduct the exchange aspects of their lives.

Understanding how consumer behavior impacts marketing renders it vital to understand those factors which affect consumer behavior and which include:

-cultural factors

-cultural shifts

-culture is the combination of subcultures

-another cultural factor is the social class

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