Many restaurants roll out new ideas first in orlando, florida, a location that attracts a vast range of diverse tourists and thus might offer insights into what various consumer groups will like. this is an example of

Test marketing

Explanation:

Test marketing is a marketing strategy that is undertaken to assess how a product or service will be perceived by the larger market. A small number of representatives is chosen to try the new product or service before the product is launched to the larger market.

answer makes less frequent trips to the bank and firms make less frequent price changes;