Proper marketing objectives have required elements to make them effective. which of the following is the best example of how a marketing objective should be written? a) to increase market share in the next 12 months. b) to decrease customer complaints by 33%. c) to increase awareness by 20% in the next year. a) only b) only c) only a) and b) only b) and c) only

the answer is c) To increase awareness by 20% in the next year

Explanation:

The objectives in the business and companies in the world, in this case marketing need to have a quantifiable goal and  estimated time of duration, in this case the option a)  doesn't have a number that measure the percentage of the market share, and in the option b) doesn't have an estimated time for example one year or  10 months. Due that the option c) accomplish with the two conditions the answer is c)

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