If a consumer is currently maximizing her satisfaction, what will happen to the marginal utility of a good when its price increases? the marginal utility will . increase, because the consumer will decrease her consumption of the goodb. decrease, because the consumer will increase her consumption of the goodc. decrease, because a consumer will decrease her consumption of the good

Which of the following statements is true of the balanced-scorecard? a. it is a more or less a one-dimensional metric of measuring competitive advantages of a firm. b. it is one of the traditional approaches of measuring firm performance. c. its primary focus is to base a firm's strategic goals entirely on external performance dimensions. d. it attempts to provide a holistic perspective on firm performance.