Which of the following statements is true of marketing-oriented firms?
a. marketing-oriented firms think of customers as primarily existing to buy the firm’s output.
b. in a marketing-oriented firm, every department’s activities are guided by what customers need and what the firm can deliver at a profit.
c. in marketing-oriented firms, there is a lack of a central focus, as managers tend to build "fences" around their own departments.
d. in marketing-oriented firms, the total system’s effort is guided by what individual departments would like to do instead of what customers want.
c. marketing-oriented firms focus on making and selling whatever products are easy to produce.