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Business, 17.09.2019 18:30 XVARYX

You work for a pr firm that represents pharmaceutical giant pharmedco. the drug company has an herbal medicine used successfully in europe to lower blood pressure. pharmedco wants to sell it in the united states. it is planning a major national promotion, generating large fees for your firm. it wants to use "third-party strategy," hiring key opinion leaders in the medical world to get the word out and create a buzz by talking up the advantages of herbal products, but they would not push pharmedco's new herbal medicine directly. in doing some research, you discover a little-known piece of information: if the herb is used in combination with another over-the-counter drug, it can be abused to get high. yon tell pharmedco, but it wants you to go ahead without informing the third-party experts, who might possibly back out or even warn the public. what should you do?

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You work for a pr firm that represents pharmaceutical giant pharmedco. the drug company has an herba...
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