Which of the following statements is true of standardized promotions?
a. they convey messages according to the country-of-origin effect.
b. they reduce the costs incurred by companies for promotional efforts.
c. they are proven to be more effective than localized promotions in all countries.
d. they display different content through similar modes of promotion.

The correct answer is B: They reduce the costs incurred by companies for promotional efforts.

Explanation:

Global standardization in marketing is a standardized marketing strategy that can be used globally. This type of marketing strategy conforms to work across different cultures and countries to sell a product. The company uses standard brands, formulations, packaging, positioning and distribution in its global markets. Products that have virtually universal demand in all countries and cultures make standardized marketing effective.

Standardized marketing for global companies typically offers significant cost benefits. If the same message works universally, you don't have to spend money to develop customized marketing messages. A strong brand can have the same effect in different areas around the world. What makes a strong presence in one country, can have the same effect in other countries.

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