Annabelle is in a hurry. she is on her way home from school and has to prepare for a job interview the next day. in addition, she has a term paper due in her "philosophy of pure reasoning" class that is due the next day. when she is almost home, her roommate calls her on her cell phone and asks her to pick up some laundry detergent - it doesn't matter what kind - on her way home. based on what you learned about the consumer buying process, which strategy is annabelle likely to use in identifying alternative laundry detergents?
select one:
a. external strategy because her mind is too busy with other problems to worry about how many different kinds of laundry detergent there are.
b. external strategy because her roommate is a personal source of information.
c. external strategy because she will have to rely on point of purchase advertising to her identify alternatives.
d. internal or memory based strategies because it is the least effortful approach.
e. internal or memory based strategies because it usually produces the best results.

Sweeten company had no jobs in progress at the beginning of march and no beginning inventories. the company has two manufacturing departments--molding and fabrication. it started, completed, and sold only two jobs during march—job p and job q. the following additional information is available for the company as a whole and for jobs p and q (all data and questions relate to the month of march): molding fabrication total estimated total machine-hours used 2,500 1,500 4,000 estimated total fixed manufacturing overhead $ 10,000 $ 15,000 $ 25,000 estimated variable manufacturing overhead per machine-hour $ 1.40 $ 2.20 job p job q direct materials $ 13,000 $ 8,000 direct labor cost $ 21,000 $ 7,500 actual machine-hours used: molding 1,700 800 fabrication 600 900 total 2,300 1,700 sweeten company had no underapplied or overapplied manufacturing overhead costs during the month. required: for questions 1-8, assume that sweeten company uses a plantwide predetermined overhead rate with machine-hours as the allocation base. for questions 9-15, assume that the company uses departmental predetermined overhead rates with machine-hours as the allocation base in both departments. 1. what was the company’s plantwide predetermined overhead rate? (round your answer to 2 decimal places.) next