Read the scenario, and then answer the corresponding question about envisioning your audience.
pete carr is the superintendent of a large county school district with 10 high schools. one of pete's yearly rituals is to call the parents of each high school valedictorian to congratulate them on their child's achievement and to them for investing so much in their child's education and future. this year, pete wants to change his greeting. last year, too many parents thought pete was a phone solicitor. pete's previous message began, "congratulations! your child is valedictorian! "
when envisioning an audience, we use personal, firsthand knowledge or empathy to gain insight. when pete is creating a picture of his audience for his message to parents, which approach will he use?