When integrating conscious marketing into a marketing strategy, a key task is to ensure that all managers are evaluated on their actions from a conscious marketing perspective. this action would take place during which stage of the strategic marketing planning process?
a. brainstorming phase
b. planning phase
c. implementation phase
d. control phase
e. revision phase

The correct answer would be option D, Control phase.

Explanation:

In conscious marketing, a key task is to evaluate all managers on their actions from a conscious marketing perspective. This action is done in the Control Phase of the Strategic Marketing Planning Phase. There are three major phases in Strategic Marketing Planning. These are Planning Phase, Implementation Phase and Control Phase. Control phase include competitor analysis, customer analysis, testing research, customer feedback and cost analysis. So evaluation of managers also come under this phase of planning process.