The executive director of a large charitable organization decides to add a staff member to manage public relations. the executive director sees public relations as writing publicity releases and feature stories that "tell our story." she plans to hire a recently laid off local newspaper journalist with no public relations background. when she learns that you are taking this course, however, she asks for your opinion of her plan.

Juanita and sam attend a beach party and notice that the local beach appears to have a great deal more trash washed up on shore than it did when they were young. the water doesn't appear nearly as clear, and there seems to be less evidence of small water creatures living in the shallows. an afternoon at the local library convinces them that one major cause is the new factory nearby. after some discussion, they decide their next step should be identifying the cause of the changes identifying the problem picketing the guilty factory lobbying their elected representatives to complain about the problem talking to a local environmental group about solutions