George and alice renfro decided to start a family business in 1990 to produce chowchow, a southern regional food. to determine how they would price the chowchow, the renfros had to examine (1) the demand for the product (e. g., would people eat store-bought? ); (2) the costs of the jars for and bottling of the chowchow; and (3) the cost to distribute the product to area grocery stores. the renfros are doing which step of the price-setting process?