Hard-sell advertising is characterized by messages with appeal, while soft-sell advertising emphasizes messages with appeal.

Rational       Emotional

Explanation:

Hard-sell advertising utilizes a clear direct strategy that informs the advertisement's  elements, all focusing on how consumers can benefit directly from using the advertised  item.

This method is based on the premise that such choices are rational and justified.

On the other side, soft-selling advertising is more overt and indirect.  Rather than emphasizing rational advantages, such advertisements try to affect  the consumer by evoking favorable emotional reactions which are then connected with  the brand or service advertised.

answercontrol is returned to method c;