During jill's market research study, many customers indicated that traditional oven mitts made it very difficult to hold baking dishes, resulting in frequent spills. jill brought her findings to the research department, and her company leveraged its engineering and design competencies to develop a new handheld hotpad that allows for significantly greater dexterity in handling hot cooking implements, while protecting the cook from burns. this is an example of the element of the holistic marketing framework.
(a) integrated marketing
(b) value creation
(c) negative demand
(d) value networking
(e) value focus

The correct answer to the following question is B) value creation.

Explanation:

Holistic marketing approach is a type of approach under which a business believes that all aspects of its marketing strategy are related to each other. This approach consists of four components-

Relationship marketing - where a business tries to build a strong and long lasting relationship with its customers and other parties.

Integrated marketing - where a business tries to make those kind of marketing decision which creates value for its customers or stakeholders through a clear and concise message.

Internal marketing - where a business is aiming at satisfying its own employees needs.

Societal marketing - where a business tries to create such marketing initiatives which are based on ethically sound practice.

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