Household consumers are the most conspicuous audience in that most mass media advertising is directed at them. t/f

The correct answer is True.

Explanation:

Local advertising is of capital importance, especially for those who want to spread their business in specific cities or geographic regions.  

With word of mouth advertising, you can surely get your business to reach different cities; but not at the speed that is required to recover the investment invested.

Businesses that have a local advertising plan will be able to bring their products and / or services to potential customers located in the target geographic area and increase their recognition as a local brand.

We are sure you have heard the following quotes; "The best publicity is what satisfied customers do" by Philip Kotler, and "What helps people helps business" by Leo Burnett

So why is local advertising important? Business owners have asked themselves this question for years, and the answer is really quite simple ...  To get attention, direct traffic to your business and close sales.