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Business, 13.08.2019 02:30 mackaylabarnes22

In an effort to test something new, peter's team ran a new display campaign alongside their video and search ads. after the test phase, the marketing director complained about an increase in their digital marketing spend due to adding a new type of campaign. what did they forget to take into account? (a) proving incremental impact(b) establishing a baseline(c) creating a focused question(d) measuring view-through conversions

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