Data concerning lemelin corporation's single product appear below: per unit percent of sales selling price $ 230 100 % variable expenses 115 50 % contribution margin $ 115 50 % the company is currently selling 7,000 units per month. fixed expenses are $581,000 per month. the marketing manager believes that an $11,000 increase in the monthly advertising budget would result in a 100 unit increase in monthly sales. what should be the overall effect on the company's monthly net operating income of this change?

Jake and janelle loved to prepare gourmet meals for friends and family. they started a business of preparing theme-type dinners for friends who were having parties. to generate even more interest in the business, janelle created on her website. she posted pictures of events, and close-ups of the food they served. she encouraged patrons and others to post reviews, comments, and favorite recipes, and to share their own party ideas. her promotion became a dialogue between buyers of her service and the business. interactive promotion infomercials product placement broadcast