What is total cost of ownership? a. it is the expenditure involved in raising capital for a sole proprietorship. b. it is the expenditure involved in the purchase, use, and maintenance of a product. c. it is the expenditure involved in securing the owners against business losses and debts. d. it is the expenditure involved in owning any kind of business in a market economy.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.