Acompany's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. which of the following terms best describes this set of communications tools? a) the product mixb) product line fillingc) the promotion mixd) the price mixe) horizontal diversification

The correct answer is c) the promotion mix

Explanation:

In marketing, "the promotional mix" refers to a blend of promotional business variables to create, maintain and increase the demand for goods and services, also help a firm reach its goals

answer; specific performance;

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.