Academic researchers often jump at the opportunity to conduct a research study, curious to learn more and address unanswered questions for the sake of general knowledge. businesspeople tend to be more cautious before embarking on a marketing research study, recognizing that research is often

The correct answer is "expensive and time-consuming"

Explanation:

Academic researchers often jump at the opportunity to conduct a research study, curious to learn more and address unanswered questions for the sake of general knowledge. Businesspeople tend to be more cautious before embarking on a marketing research study, recognizing that research is often expensive and time-consuming

The businesspeople just think in the time consume and the cost, however, some of them,  don´t know about the benefits that carry a marketing research study.

The academic researchers often are youth person with new ideas, while the businesspeople sometimes are experienced men.  

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