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Business, 22.07.2019 20:20 nathanfletcher

Sparks and honey is a digital agency that monitors social chatter. in addition to counting brand mentions in social media, the company produces a sentiment score that indicates: the level of positive or negative chatter. the relative number of brand mentions compared to the category leader. how quickly a brand needs to respond to a trend occurring in society. the level of negative chatter so brands can determine if they should react.

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