Youeye is developing eye tracking technology that works with an individual's webcam. instead of needing to spend thousands of dollars on eye tracking equipment and having customers come into labs, firms will be able to utilize everyday webcams to track not only what a person attends to on a computer screen but also his or her emotional reactions to these products. firms such as youeye are automating the premarket testing process. beta testing process. evaluation process. concept testing process. alpha testing process.