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Business, 10.07.2019 04:30 EthanIsHyper

Which decision rule requires the consumer to rank the evaluative criteria in terms of their importance and to establish a cutoff point for each criterion, and all brands are first considered on the most important criterion, the second most important, and so on until only one brand remains? a) elimination-by-aspects b) lexicographic c) disjunctive d) conjunctive

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