The following information appeared in the new york times online edition. nintendo and sony square off in handheld game market september 21, 2004 by reuters filed at 8: 48 a. m. et tokyo (reuters) - japan's nintendo co. ltd. struck the first blow in what is set to be an all-out war with sony corp. for the lucrative handheld game console market, aggressively pricing its new dual-screen model at $149.99 and setting its u. s. launch date for nov. 21. for its part, sony kept mum on the price and exact launch date of its long-awaited playstation portable (psp), but also went on the offensive for the christmas shopping season, saying it would release a smaller version of its playstation 2 console at $149 on nov. 1. what aspect of the promotion does this news story represent?