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Business, 06.07.2019 00:10 tydariousgamer

The world-famous discounter, fernwood booksellers, specializes in selling paperbacks for $7 each. the variable cost per book is $5. at current annual sales of 200,000 books, the publisher is just breaking even. it is estimated that if the authors' royalties are reduced, the variable cost per book will drop by $1. assume authors' royalties are reduced and sales remain constant; how much more money can the publisher put into advertising (a fixed cost) and still break even?

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