The introduction to this paper should consists of (a) your statement of purpose; and (b) a description of your client company and industry (from your team's w2 analyses); (c) a description of the kinds of buyer your client will need for its product/service, as you identified in your company profile, (e. g., high income buyers for luxury items; positive attitudes towards green technology if your client is selling that kind of product/service; (d) a list of your company needs to operate in country; e. g., what kind of infrastructure, any intellectual property protection, characteristics of a needed in-country workforce, as you have also identified in your company profile. since you will need these buyers and supportive requirements in country, they will give focus to the data you collect for your pestel analyses.